Welcome to Jerez, the city of sherry, flamenco, and proud Andalusian horses. Jerez de la Frontera is easy to explore on foot, yet packed with enough charm and variety to fill several days. This is the heart of Andalusia, where sherry, flamenco, and horses have set the rhythm of life for centuries. During the day, you can stroll past whitewashed buildings, quiet courtyards, and lively tabancos where sherry pours straight from wooden barrels. As night falls, the sound of flamenco drifts through the streets, and locals gather on sunlit terraces with a glass of fino and a plate of jamón.
Jerez is also full of surprises. Alongside the traditional sights, you’ll find impressive old churches, elegant palaces, colourful markets, and ancient bathhouses that tell stories of another time.
In this guide, you’ll discover the very best things to do in Jerez de la Frontera, from famous highlights to hidden corners that deserve a spot on your itinerary.
Where is Jerez de la Frontera located in Spain?
Jerez de la Frontera lies in the south of Spain, in the heart of Andalusia. The city is part of the province of Cádiz and enjoys a perfect location between the coast and the rolling hills of the countryside. This makes it a great base for exploring a landscape full of variety, where vineyards stretch across the land, whitewashed villages dot the hills, and the sea is never far away.
There is plenty to discover nearby. Cádiz is less than an hour’s drive and is one of the oldest cities in Europe, with a charming historic centre, beautiful beaches, and a relaxed atmosphere. If you head inland, you’ll find Arcos de la Frontera, a classic white village perched dramatically on a cliff, perfect for a day trip. Also close by is the Costa de la Luz, with its wide sandy beaches and peaceful fishing villages.
For most travellers, the most convenient airport is in Seville. From there, it’s easy to reach Jerez by public transport or rental car.
The name of the city might suggest it’s a border town, since frontera means border in Spanish. That’s not the case today, but the name reflects Jerez’s historic role during the Reconquista. Back then, the city stood on the frontier between Christian and Moorish lands, and that history still echoes in its name. You’ll find several other towns in this region that also carry the de la Frontera name for the same reason.
What Jerez de la Frontera is known for
Jerez de la Frontera may not be a large city, but its reputation stretches far beyond its size. Not because of towering skylines or grand museums, but thanks to three traditions that have defined daily life here for centuries: sherry, flamenco, and Andalusian horses. Together, they shape the soul of the city and give Jerez its unmistakable character.
#1 Sherry
Jerez is the birthplace of sherry. The name comes from the Arabic Sherish, which later evolved into Jerez, and eventually became sherry in English. Only wines made within the Sherry Triangle formed by Jerez, El Puerto de Santa María, and Sanlúcar de Barrameda can carry the official name. Sherry is aged in oak barrels through the solera system, creating a wide range of flavours, from crisp and dry fino to the deep, nutty oloroso, and the intensely sweet Pedro Ximénez. Across the city, you’ll find many bodegas where you can dive into the world of sherry making and enjoy a tasting straight from the source.
#2 Andalusian Horses
The Pura Raza Española, or Andalusian horse, has been bred in Jerez for generations. These noble horses are admired for their beauty, lively temperament, and close bond with their riders. Jerez is home to the Royal Andalusian School of Equestrian Art, where riders and horses train daily in the art of classical dressage. The highlight is the renowned performance Cómo bailan los caballos andaluces, where you’ll see the breathtaking coordination between horse and rider. It resembles dance, but it’s really a powerful display of skill, tradition, and dedication. Even if you’re not a horse enthusiast, this show is something you won’t forget.
#3 Flamenco
Flamenco is to Andalusia what tapas is to Spain an essential part of its culture and identity. Its origins have been the subject of debate for years. Did it first emerge in Seville, or was it born in Jerez? No one knows for sure, but Jerez is widely regarded as one of flamenco’s most important and authentic strongholds. Here, it’s not a staged act for visitors, but a living tradition woven into everyday life.
In neighbourhoods like San Miguel and Santiago, the sound of singing, guitar, and rhythmic clapping still drifts from the tabancos in the evening. Flamenco in Jerez is guided by emotion raw, soulful, and often spontaneous. Styles like the bulería and soleá have deep roots in the city’s history. You’ll find plenty of small stages and cosy cafés where local performers, many of whom were raised with flamenco from an early age, take to the spotlight. Jerez may not hold the title of flamenco’s official birthplace, but it is without doubt one of the places where the spirit of flamenco is most alive.
Where to Stay in Jerez de la Frontera
The best place to stay in Jerez is the historic city centre. Here, you’ll find yourself surrounded by charming squares, centuries-old churches, and buzzing tapas bars, with almost all the main sights just a short stroll away. The neighbourhood is full of charm, with boutique hotels tucked inside elegant old townhouses, complete with leafy courtyards and rooms lined with colourful tiles.
If you’re drawn to a more modern style, there are also sleek boutique hotels with rooftop terraces or even a small pool where you can cool off after a day of exploring. For those who prefer a quieter setting, you’ll find peaceful spots just beyond the centre, where there’s a bit more space and convenient parking.
https://www.booking.com/affiliate/prelanding_sdkThe most charming and comfortable places to stay in Jerez de la Frontera:
#1 Hotel Bodega Tío Pepe : set in the heart of the historic centre, this popular hotel offers a truly unique experience with views of the cathedral and a setting steeped in local tradition. Here, you sleep surrounded by sherry barrels, with a rooftop pool above and a peaceful courtyard below, draped in lush grapevines. It’s a delightful combination of comfort, character, and location.
#2 Hotel Casa Palacio María Luisa : this elegant five-star hotel is housed in a former palace, where marble floors, high ceilings, and classic design create a timeless atmosphere. It features a quiet garden, a lovely outdoor pool, and a central location just a short walk from all the main sights. It’s a refined and relaxing retreat in the heart of the city.
#3 Hotel Boutique Palacio Corredera : full of light and understated charm, this boutique hotel is located in a beautifully restored historic townhouse. Inside, you’ll find wooden floors, tall windows, soft colours, and a calm, welcoming feel. Tucked away on a quiet street in the city centre, it offers a peaceful place to unwind, just steps from Jerez’s lively streets.
#4 Casa Palacio Ánima : step into this charming city palace and you’ll be greeted by antique furnishings, eclectic art, and a serene inner courtyard. Staying here feels more like visiting a cultured, art-loving family than checking into a hotel. With its warm, personal service and rich atmosphere, it’s easy to see why this elegant hideaway receives such glowing reviews on Booking.com.
#5 Casa Palacio María Luisa : this boutique hotel blends the intimacy of a small-scale stay with the grandeur of a palace. Expect classic Andalusian tiles, elegant historic features, and a rooftop pool where you can unwind in style. Full of charm and character, it’s no surprise that this gem ranks among the highest-rated places to stay in Jerez.
#6 Hotel Doña Blanca : if you’re looking for something simple and budget-friendly, Hotel Doña Blanca is a solid choice. Located right in the heart of Jerez, it offers clean, comfortable rooms and a welcoming atmosphere. No unnecessary extras, just a practical and pleasant place to rest after a day of exploring the city.
#7 Hotel Villa Jerez : a little removed from the hustle and bustle, Hotel Villa Jerez feels like a peaceful country retreat within the city. It offers spacious rooms, a classic and refined interior, and a garden with a lovely pool. It’s an ideal spot for travellers who want a relaxing and elegant stay with a bit more space and tranquillity.
14 Best Things to Do in Jerez de La Frontera
#1 Cathedral of Jerez de la Frontera
The Cathedral of Jerez is one of the city’s most striking landmarks and hard to overlook. Towering above the old town, it stands just a short walk from the Alcázar and dominates the skyline with its grand silhouette. Officially known as Catedral de Nuestro Señor San Salvador, construction began in 1695 and took nearly eighty years to complete. The result is a fascinating mix of styles, where Gothic arches, Baroque details, and Neoclassical touches all come together in one dramatic building.
Step inside and you’ll be greeted by thick marble columns, wooden ceilings, intimate side chapels, and a main altar that stands out for its simplicity. Keep an eye out for the Cristo de la Viga, a Gothic crucifix dating back to the fifteenth century, and a collection of paintings by Francisco de Zurbarán, one of Spain’s great masters.
For a beautiful view across the city, you can climb the bell tower. From the top, you’ll see Jerez’s rooftops, vineyards stretching into the distance, and the nearby fortress. Entry to the cathedral costs around six euros, with a small extra charge for the tower. The cathedral is still an active place of worship and is often open to visitors. Even if churches don’t usually make your list, this one is well worth a stop. It’s not only a symbol of Jerez’s history but also a wonderful starting point for getting to know the city.
#2 Alcázar of Jerez
The Alcázar is one of the oldest and most captivating landmarks in Jerez. This Moorish fortress dates back to the 12th century, built during the rule of the Almohads. It’s just a short stroll from the cathedral, but once you pass through its gates, you step into a world of history and quiet beauty. Inside the fortified walls, you’ll discover a mosque with its original minaret, watchtowers with sweeping views, traditional Arabic baths, fragrant gardens filled with orange trees, and a Baroque palace added later. This rich mix of elements is what makes the Alcázar so unique. It tells the story of how Islamic and Christian cultures have shaped the city side by side.
Tickets cost around eight euros and give you access to the entire site, including the Palacio de Villavicencio. One of the highlights inside is the camera obscura, where a live panoramic view of the city is projected onto a circular table. It’s a simple concept, but a fascinating way to see Jerez from a new perspective.
Step outside and you’ll find a calm, almost dreamlike atmosphere in the gardens. The sound of water trickling from the fountains, the scent of jasmine in the air, and the shade of citrus trees all add to the experience. Give yourself time to wander, notice the fine details, and reflect on the centuries of history that unfold around you.
#3 The Historic Center of Jerez
The centre of Jerez is compact, brimming with charm, and ideal for exploring on foot. Begin your stroll along Calle Larga, the city’s main shopping street. Here, you’ll find everything from well-known brands to quaint boutiques, lively tapas bars, and traditional tabancos where sherry flows and music fills the air. Venture down the side streets, and you’ll soon discover inviting squares like Plaza de la Yerba and Plaza de la Asunción, both dotted with terraces and framed by historic buildings. The pace of life here is pleasantly slow, especially around lunchtime when locals take a long, leisurely break to enjoy their meals.
Make sure to visit Plaza del Mercado, a quieter, less touristy square that houses the Museo Arqueológico Municipal. Set within a graceful 18th-century building, this museum showcases the rich history of the city across the ages. You’ll find Roman pottery, Islamic ceramics, Visigothic jewelry, and medieval coins on display. A standout piece is a Corinthian helmet uncovered during local excavations.
As you wander through the old town, remember to look up. The historic façades, wrought-iron balconies, and wooden doors are stunning. This part of Jerez feels alive and everything is close enough to walk to.
#4 Sherry‑bodegas
Jerez and sherry are truly inseparable. There’s no better place to experience this fortified wine than in the city’s historic bodegas, some of which have been crafting sherry for centuries. The most famous of them all is Bodegas Tío Pepe, the pride of González Byass, founded in 1835 by Manuel María González. On a guided tour, you’ll wander through vast halls filled with wooden barrels, stroll along whitewashed walls, relax in shady patios, and walk down the famous Ciegos Street, known for its vibrant blue flowerpots.
Tasting is an essential part of any visit. You’ll typically sample four varieties of sherry, from the crisp, dry fino to the deep, fragrant oloroso. Along the way, you’ll discover the secrets of the solera system, a unique ageing process that sets this region apart. Besides Tío Pepe, other top bodegas such as Lustau, Tradición, and Domecq each offer their own unique vibe and specialties. For instance, Tradición combines art and sherry in an intimate, family-run setting that’s both elegant and inviting. Make sure to include at least one bodega visit during your stay.
#5 The Real Escuela Andaluza del Arte Ecuestre
The Real Escuela Andaluza del Arte Ecuestre is the perfect place to witness the world-famous Andalusian horses in action. This renowned riding school was founded in the 1970s and soon earned the honorary title of “royal.” It’s housed in an elegant building surrounded by peaceful gardens along Avenida Duque de Abrantes. Here, riders train daily with their horses using classical techniques that date back to the 18th century.
The school’s most famous performance is Cómo bailan los caballos andaluces (How the Andalusian Horses Dance). In a covered arena, you’ll watch an impressive display of classical dressage set to traditional Spanish music, with riders dressed in historic costumes. The movements of the horses are so precise and graceful that it often feels like you’re watching a dance performance.
Outside of showtimes, visitors can explore the museum, take a look inside the stables, and learn more about the care, training, and breeding of these extraordinary animals. Tickets for the show range from around twenty to thirty euros, depending on your seat. The school is popular, so booking in advance is recommended. Even if horses aren’t usually your thing, this is a truly special experience you’ll only find in Jerez.
#6 Churches of Jerez
In addition to its cathedral, Jerez is home to a remarkable collection of churches that are well worth exploring. One of the most striking is the Iglesia de San Miguel, a grand and imposing church that almost feels like a second cathedral. Construction began in the 15th century and took more than three hundred years to complete, resulting in a beautiful blend of Gothic, Renaissance, and Baroque styles. From the outside, the church impresses with its tall towers and richly decorated façades. Inside, the highlight is the massive altarpiece a true masterpiece crafted by the celebrated sculptors Montañés and De Arce.
A little further into the city centre, you’ll come across the Iglesia de San Mateo, a simpler church with a medieval tower and a quiet, understated interior that invites reflection. Another hidden gem is the Convento de Santo Domingo, a 16th century monastery with a graceful cloister, weathered frescoes, and a chapel that still hosts regular services.
Together, these churches offer a vivid picture of how religious life and architecture have evolved over the centuries in Jerez. You’ll likely stumble upon several of them just by wandering through the old town.
#7 Flamenco and tablao experience in tabancos
In Jerez, flamenco isn’t just a performance, it’s part of everyday life. It rises from the neighbourhoods, flows through quiet patios, and fills the air in cafés where guitar and voice come together naturally. One of the best places to experience this is in a tabanco: a traditional wine bar where sherry is poured straight from the barrel and flamenco remains raw, heartfelt, and deeply real. Tabanco El Pasaje is the most famous. Locals and visitors gather here over a glass of fino to enjoy performances that may seem spontaneous, but are rich in emotion and skill.
There’s no stage, and you’re just a few steps from the singers and dancers, which makes the experience even more powerful. Other great places to go include Tabanco San Pablo, Plateros, and La Bodeguita. These cosy bars serve homemade tapas, line their walls with wooden barrels, and often host live flamenco in the evening. You don’t need a ticket, but it’s wise to arrive early — they fill up fast.
#8 El Gallo Azul & Belle Époque‑architectuur
In the heart of Calle Larga stands one of the most eye-catching buildings in Jerez: El Gallo Azul. With its round, symmetrical shape, arched windows, and warm-toned brickwork, it immediately draws attention. The building was designed by Aníbal González, the same architect who created Seville’s famous Plaza de España. He built El Gallo Azul in 1928 in preparation for the 1929 World Expo. The blue rooster on the facade is what gave the building its name.
Today, El Gallo Azul is home to a stylish brasserie that serves tapas and local wines, yet it still holds on to the charm of another era. The original clock has been carefully restored, along with the mural of the rooster. From the upper floor, you have a lovely view over Calle Larga, while the terrace below is the perfect place to watch the city go by. El Gallo Azul is more than just a beautiful piece of architecture. It is a well-known landmark, a meeting point for locals, and a great place to take a break. Walk past, look up at the elegant facade, and feel free to step inside for a glass of sherry or a plate of jamón.
#9 Plaza de la Asunción, Plaza del Arenal & Plaza del Mamelón
Three squares make up the vibrant heart of Jerez, all just a short walk from one another and each with its own unique charm. Plaza de la Asunción is the most historic. Here you’ll find the Iglesia de San Dionisio, a Gothic church with intricate Mudéjar details, and the old town hall with its graceful Renaissance façade. At the centre of the square stands a statue of the Assumption of Mary, surrounded by the apostles. It’s a peaceful place, full of shade and classical beauty.
A few streets away is Plaza del Arenal, the city’s largest and liveliest square. Back in the 15th century, it hosted markets, and later became a venue for tournaments and bullfights. Today, it’s a bustling meeting spot filled with fountains, open-air cafés, and a statue of Miguel Primo de Rivera.
Walk a little further and you’ll reach Plaza del Mamelón, the greenest of the three. Shaded by trees and framed by a long fountain and modern sculptures, it’s a quieter space. In the centre stands a monument to San Juan Bautista de La Salle. This is the kind of square where you can take a break, read a book, or simply sit back and watch the world go by.
#10 Hammam Andalusí Arabic Baths
If you’re in need of some calm after a day of exploring, Hammam Andalusí is the perfect place to relax. These traditional Arab baths are tucked inside an elegant building in the centre of Jerez, along Calle Salvador. Step inside and you’ll be welcomed by a peaceful mix of warm and cold baths, gentle lighting, beautiful mosaics, and the soothing aromas of mint and eucalyptus. There are various packages to choose from, with or without a massage, depending on how deeply you’d like to unwind.
Once your session is over, you can enjoy a cup of mint tea on a heated bench as your body slowly returns to its natural rhythm. Prices range from around 95 to 160 euros, depending on the duration and treatment you select. The baths are open every day from ten in the morning until ten at night. Booking ahead is essential, especially on weekends. This is the perfect spot to escape the pace of the city and give yourself a moment of true relaxation.
#11 Mercado Central de Abastos (The Central Market)
The central market of Jerez isn’t designed for tourists, it’s where daily life plays out. Locals come here to shop for groceries, enjoy a coffee at the bar, or pause for a friendly chat. The market has been part of the city since the late 19th century and is set inside a striking building with soaring ceilings and plenty of natural light. Inside, over a hundred stalls are packed with fresh fish, meat, vegetables, fruit, nuts, herbs, and regional cheeses.
The best time to visit is in the early morning, when the energy is at its peak. You’ll catch the scent of grilled prawns, hear fishmongers calling out their specials, and watch as regulars move quickly from stall to stall, ticking off their lists. Among the rows of vendors, you’ll also find a few cosy bars where you can sit down for a sandwich or a glass of sherry. The market is located at Plaza de Abastos and is open on weekdays until two in the afternoon. It’s the perfect place to experience the true flavour of Jerez in its purest, most local form.
#12 Museo de Relojes – Palacio del Tiempo
At the Palacio del Tiempo, everything truly centres on time. This unique museum is set in a grand neoclassical palace with soaring ceilings, glittering crystal chandeliers, and elegant marble floors. The collection features more than two hundred antique clocks from the 17th to the 19th century, gathered from across Europe. Most of them are still ticking, and every fifteen minutes, the rooms fill with the sounds of swinging pendulums, chiming bells, and intricate mechanical rhythms.
One of the standout pieces is the Reloj de Losada, an electric clock from 1857 that once kept time for the city’s main square. Guided tours take about fifty minutes and offer a closer look at the craftsmanship, origins, and restoration of these remarkable timepieces.
This place offers a completely different side of Jerez. It’s a wonderful discovery for anyone curious about design, engineering, or history.
#13 Historical Palaces (Palacio del Marqués de Bertemati & Palacio Virrey Laserna)
Jerez has much more to offer than just churches and sherry. Tucked within the old town are a handful of elegant palaces that once belonged to the city’s wealthiest families. One of the most striking is the Palacio del Marqués de Bertemati, an 18th-century mansion with a refined façade and a tranquil courtyard filled with citrus trees. Step inside, and you’ll find rooms decorated with antique furniture, paintings, and intricate details from the era of Spanish nobility. Everything remains beautifully preserved, giving you a vivid sense of how the upper class once lived in Jerez.
Not far away is the Palacio del Virrey Laserna, originally a monastery and later transformed into a noble residence. While its appearance is simpler, it is no less intriguing. A graceful patio with columns, a small chapel, and a private collection of art create a setting that feels both intimate and full of history. Guided visits are sometimes offered, often by appointment or through local cultural groups.
Both palaces are still in use today, either as private homes or managed by foundations, adding to their charm and authenticity. They offer a rare opportunity to step into the Jerez of centuries past and admire its former grandeur up close.
#14 Day Trips from Jerez
Jerez is perfectly placed for exploring some of the region’s most rewarding day trips. The coast is nearby, and in just thirty minutes you can be in El Puerto de Santa María, where fresh seafood awaits by the harbour and a ferry can take you across the bay to Cádiz. This seaside city, around forty minutes from Jerez by car, is full of charm with its maze of narrow streets, a grand cathedral crowned with a golden dome, and sweeping sea views from its towers. Torre Tavira, with its camera obscura projecting a live panorama of the city, is especially worth a visit.
For those who love nature, the Sierra de Grazalema lies just over an hour away. This rugged mountain range offers pine forests, winding trails, and picture-perfect white villages like Zahara de la Sierra and Grazalema, ideal for hiking or slow walks with stunning views. You’ll find even more of these photogenic spots along the Ruta de los Pueblos Blancos, a scenic route that passes through treasures like Arcos de la Frontera and Vejer de la Frontera.
If you’re after something a bit more thrilling, head to the Circuito de Jerez, located just outside the city. This renowned racetrack hosts international motorsport events and sometimes even opens its course to visitors. Whether your heart lies with nature, culture, or speed, Jerez is an excellent starting point for discovering the diverse beauty of Andalusia.
