Do you find yourself dreaming of turquoise bays, soft white sands, and a touch of Italian elegance? Then the Costa Smeralda might just be your perfect escape. Tucked away in the northeast of Sardinia, this captivating coastline is famous for its breathtaking views, high-end resorts, and crystal-clear waters that look like they’ve been lifted straight from a postcard. In Porto Cervo, you’ll see celebrities wandering past designer boutiques, luxury yachts gliding in and out of the marina, and beaches so pristine they could easily be mistaken for a tropical paradise.
Yet Costa Smeralda is so much more than just style and sparkle. From the ancient mystery of Nuraghe La Prisgiona—an impressive Bronze Age site—to the dreamy islands of the La Maddalena archipelago, this region is rich in history, beauty, and things to do. Whether you’re in the mood for a lavish holiday, an outdoor adventure, or simply want to uncover Sardinia’s most stunning beaches, Costa Smeralda offers the best of all worlds. In this blog, we’ll show you exactly what makes this slice of Sardinia so special—and which must-see spots and breathtaking beaches you’ll definitely want to add to your travel list.
What makes Costa Smeralda so special?
The Costa Smeralda—aptly named the “Emerald Coast”—is one of Italy’s most exclusive and awe-inspiring destinations. Tucked away in the northeastern corner of Sardinia, this dazzling stretch of coastline is celebrated for its crystal-clear waters, powdery white sand beaches, and an unmistakable touch of elegance. While it’s often associated with the world’s rich and famous, this stunning region is just as enchanting for nature lovers, offering unspoiled landscapes and dramatic coastal views that feel worlds away from the everyday.
It’s hard to imagine now, but in the 1950s, this glamorous destination was still a rugged and untouched wilderness. Everything changed in the early 1960s when Prince Karim Aga Khan IV saw its potential and envisioned a one-of-a-kind luxury escape. Collaborating with renowned architects like Michele Busiri Vici, he created a signature style that respected and enhanced the natural surroundings—low, soft-toned buildings in white and sand colors, narrow flower-lined streets, and flowing architectural lines that echoed the curves of the land. Thanks to this thoughtful design, Costa Smeralda managed to retain its authentic charm even as it blossomed into a haven for celebrities, business tycoons, and royalty. That unique atmosphere still defines the region today—we were especially struck by the graceful architecture and organic shapes found in nearly every resort and village we visited.
The paradise beaches here are nothing short of spectacular—some of the most beautiful you’ll find in the Mediterranean. Spiaggia del Principe, named after the Aga Khan himself, features silky-soft sand and a sea that sparkles in every imaginable shade of blue. Capriccioli is perfect for families, thanks to its calm, shallow waters, while the sweeping shoreline of Liscia Ruja is a favorite for those who simply want to soak up the sun. And when you’re ready to take a break from the beach, there’s no shortage of history and culture to explore. Sites like the ancient Nuraghe La Prisgiona and the Tomba dei Giganti di Coddu Vecchiu offer a fascinating glimpse into Sardinia’s Bronze Age past, making them perfect for a scenic and meaningful day trip.
What truly sets Costa Smeralda apart is its rare combination of raw natural beauty and refined luxury. One moment, you might be snorkeling in a quiet, hidden bay; the next, dining at a world-class restaurant under the stars—perhaps just a table away from a famous actor. It’s this balance between the wild and the sophisticated that makes the Costa Smeralda such a magical and unforgettable place to visit.
Porto Cervo – the Luxurious Heart of Costa Smeralda
Welcome to Porto Cervo—where luxury is a lifestyle and the jet set feels right at home. This charming village may be small, but it radiates exclusivity at every turn. Originally dreamed up by Prince Karim Aga Khan IV as the beating heart of the Costa Smeralda, Porto Cervo has since evolved into one of the most prestigious holiday spots on the planet. In the harbor, superyachts line up like works of art, celebrities casually browse designer boutiques, and exquisite meals are served with sweeping views of the turquoise sea.
The marina is the crown jewel of Porto Cervo. Some of the yachts are so grand they resemble floating villas more than boats. Along the promenade, you’ll find luxury fashion houses like Gucci, Prada, and Louis Vuitton, sitting side by side with chic cafés and elegant restaurants. Craving a top-tier dining experience? Head to La Pergola or Quattro Passi al Pescatore, where you can savor the freshest seafood right beside the water—an experience that’s as memorable as it is delicious.
Yet Porto Cervo isn’t all glitz and glamour. Tucked away above the harbor, the Stella Maris Church is a quiet treasure, with its smooth white curves and vibrant mosaics. Step inside and you’ll even find a painting by El Greco—an unexpected surprise in such a coastal retreat. We were especially captivated by the church’s architecture, where the gentle, flowing lines seem to mirror the waves of the nearby sea.
During the summer months, the village comes alive with world-class events—from glamorous parties and polo matches to the renowned Rolex Cup sailing regatta. But even outside the social spotlight, Porto Cervo offers a unique kind of charm. Stroll along the waterfront, admire the refined architecture, or settle into a sun-drenched café terrace and indulge in the simple pleasure of people-watching.
The Most Beautiful Beaches of Costa Smeralda
Picture a beach with sand as soft as velvet beneath your feet, water so crystal clear you can see fish gliding past, and sunlight that makes the sea shimmer in every shade of turquoise, teal, and emerald. This is the Costa Smeralda—an iconic stretch of Sardinia’s coastline known for its breathtaking beauty and some of the most stunning beaches in the Mediterranean.
One beach you simply must experience is Spiaggia del Principe, famously known as Prince Aga Khan’s personal favorite. It’s easy to see why. The sand is pristine and white, like fine powder, and the water sparkles in brilliant hues of turquoise and deep blue. Tucked away in a gently curved bay, this spot is naturally sheltered, which means the sea is often calm—perfect for a refreshing swim or a bit of snorkeling among the rocks.
Another beach that truly stands out is Capriccioli, a favorite among families. It’s made up of several cozy coves, framed by dramatic granite rocks and lush greenery. The shallow, gentle waters make it a safe and relaxing place for children to play or for adults to simply float and unwind.
If you’re looking for more space to spread out, head to Liscia Ruja, the largest beach on the Costa Smeralda. With its long, sweeping shoreline, there’s always room to lay down your towel, stretch out under the sun, take a leisurely beach walk, or enjoy a drink at one of the chic beach bars dotted along the coast.
For a more refined, exclusive beach day, Romazzino and Cala di Volpe are the places to be. These beaches sit right in front of some of the area’s most luxurious resorts and offer a stylish yet relaxed atmosphere. Think plush sunbeds, a chilled glass of Prosecco in hand, and an endlessly stunning view of the sea that’s impossible to get tired of.
Craving a bit of adventure? Make your way to Grande and Piccolo Pevero, two stunning beaches where you can snorkel around rocky outcrops and uncover a colorful underwater world just steps from the shore.
No matter your beach vibe—whether you’re stretched out on a sun lounger with a book in hand, exploring a hidden cove with your snorkel gear, or simply taking in the breathtaking scenery—the Costa Smeralda has it all. Slip on your sunglasses, sink your toes into the warm sand, and dive into some of the clearest, most inviting water you’ll ever experience.
La Maddalena Archipelago – Island Hopping in Paradise
As if the beaches of the Costa Smeralda weren’t heavenly enough, just off the coast lies a place so stunning it almost doesn’t seem real: the La Maddalena Archipelago. Imagine crystal-clear turquoise waters, hidden coves, and islands where you’ll feel like you’ve stepped into your own private paradise. This protected nature reserve—made up of seven main islands and dozens of smaller ones—is a dream destination for beach lovers, snorkelers, and anyone who treasures untouched, natural beauty.
You can reach the archipelago by ferry from Palau, which takes you to La Maddalena, the main town on the largest island. It’s a charming place with brightly painted houses, winding alleyways, and cozy cafés where you can relax with a freshly brewed espresso or enjoy a plate of just-caught seafood. The harbor also serves as the main starting point for boat tours that explore the surrounding islands.
Once out on the water—whether you rent a small motorboat yourself or join a guided tour—you’ll sail past islands so picturesque they look like they’ve been lifted straight from a postcard. On the island of Budelli, you’ll spot Spiaggia Rosa, a beach with a soft pink glow thanks to countless crushed shell fragments in the sand. You can’t walk on it anymore to protect the fragile ecosystem, but even from the boat, the view is absolutely magical. Spargi and Caprera are perfect for swimming and snorkeling in sparkling waters, and Caprera also offers a slice of history: it was the final home of Giuseppe Garibaldi, one of Italy’s most famous national heroes.
Exploring the island by car is also easy. We even brought our camper van across on the ferry to La Maddalena (just a heads-up—ferry tickets for larger vehicles like campers aren’t cheap; we paid around €70 for a return trip). There are campsites on the island, and while wild camping isn’t officially allowed, it’s generally tolerated in the large parking area near the Conad supermarket. A narrow bridge connects La Maddalena to neighboring Caprera, which is perfect for a scenic bike ride or hike through its wild and peaceful landscape. We cycled all the way to the southernmost tip, Punta Rossa, where the ruins of an abandoned fort stand quietly, waiting to be explored.
A day on La Maddalena feels like a holiday within your holiday. Swimming in secluded turquoise bays, snorkeling among curious fish, and enjoying a relaxed lunch on the boat with sunlight dancing on the sea.
Historical and Cultural Sites
The Costa Smeralda is famous for its luxury and sparkling coastline, but there’s much more to this region than yachts and beach clubs. Tucked into its rugged landscape is the legacy of one of Europe’s oldest civilizations. Long before the jet set arrived, the Nuragic people—Sardinia’s mysterious prehistoric inhabitants—were building extraordinary stone structures whose exact purpose remains a mystery to this day. Take a break from the beach and dive into the island’s ancient past.
One of the most captivating sites is Nuraghe La Prisgiona, just outside the town of Arzachena. It’s among the best-preserved nuraghi on the island: a towering circular structure made of massive stones, surrounded by the ruins of a village that once thrived here over 3,000 years ago. To this day, archaeologists still don’t know exactly what these nuraghi were for. Were they fortresses? Temples? Community centers? As you wander through the ruins, it’s easy to let your imagination take over and wonder what life was like in this ancient settlement.
A short distance away lies another remarkable site: the Tomba dei Giganti di Coddu Vecchiu. This ancient burial monument has an almost mythical presence. Its name translates to “Tomb of the Giants,” and when you stand before the massive upright stones that form its entrance, it’s easy to see why. According to legend, the site radiates spiritual energy and may have been used for ceremonial rituals thousands of years ago.
To round out your journey into Sardinia’s rich past, make a stop in Arzachena, a peaceful village tucked between soft green hills and sculpted granite formations. It’s the perfect place to slow down and soak up the local atmosphere with a chilled glass of Vermentino, the crisp white wine native to the region. Meander through narrow lanes, explore charming boutiques, and take in the quiet contrast between Sardinia’s deep-rooted traditions and the glitz of the nearby coast.
Active Things to Do in Costa Smeralda
The Costa Smeralda may be renowned for its luxury, but that doesn’t mean you have to spend all your time lounging in the sun. For those who prefer a more active holiday, this stunning region offers endless opportunities for adventure.
Are you a water lover? Then setting sail is a must. Sailing is a beloved pastime here, and if you’re lucky, you might even find yourself in the midst of a prestigious regatta, like the famous Rolex Cup. But don’t worry if you’ve never sailed before—you can easily rent a boat, with or without a skipper, and explore the coastline at your own pace. If you’re more inclined to explore the underwater world, the waters around the La Maddalena archipelago offer some of the clearest snorkeling and diving spots you can imagine. With a bit of luck, you might encounter colorful fish, sea stars, or even a curious dolphin gliding by.
For those who enjoy hiking, there are some truly spectacular trails to discover. The paths around San Pantaleo and Arzachena are particularly picturesque, winding through rugged rock formations and aromatic Mediterranean shrubs, rewarding hikers with panoramic views of the coastline. Another great trek leads to Capo Ferro, where an iconic lighthouse stands tall on a rocky promontory, offering incredible vistas of the sea and surrounding landscape.
Golfers, too, will find paradise here. The Pevero Golf Club is widely regarded as one of the most beautiful golf courses in Europe. Even if you’re not a seasoned golfer, it’s worth swinging a club—if only for the breathtaking views of the sparkling emerald waters that surround the course.
Practical Tips for your Visit to Costa Smeralda
Dreaming of a getaway to the Costa Smeralda? Knowing how to get there, where to stay, and how to make your budget work for you can make all the difference. While this glamorous region is known for its luxury, with a little smart planning, you can experience its beauty and charm without emptying your wallet.
How to Get There
The easiest way to reach Costa Smeralda is by flying into Olbia Costa Smeralda Airport (OLB). With direct flights available from several major European cities, you’ll be touching down and ready to explore in no time. From the airport, it’s just a 30-minute drive to Porto Cervo by rental car. Renting a car is highly recommended, as many of the area’s beaches and attractions are not easily accessible by public transport. Not a fan of driving? You can always arrange for a taxi or private transfer, though be prepared for premium prices.
Where to Stay
For a truly luxurious stay, resorts like Hotel Cala di Volpe, Romazzino, and Pitrizza provide five-star service with views that are nothing short of breathtaking. Imagine waking up to the sight of a shimmering turquoise sea right outside your window—pure paradise. If you’re looking for something a little easier on the wallet, consider staying in Baja Sardinia or Cannigione. These picturesque villages, just outside the Costa Smeralda region, offer beautiful beaches and lovely restaurants, all at a much more affordable price point.
Is Costa Smeralda Really That Expensive?
Let’s face it: Costa Smeralda isn’t known for being an affordable destination. Luxury hotels, fine dining, and chic beach clubs can come with a hefty price tag, particularly during peak season. But that doesn’t mean you have to break the bank. To make the most of your budget, consider visiting in the shoulder seasons (May-June or September-October). The weather is still fantastic, but the prices are significantly lower. You can also save by picking up fresh produce at local supermarkets and enjoying a scenic picnic on the beach—trust us, everything tastes better with that view.
If you’re willing to forgo the ultra-exclusive resorts with private beaches, your budget will stretch even further. Look for smaller, more affordable accommodations further inland, and you’ll still be able to enjoy the magic of Costa Smeralda without the hefty price tag. With a little planning, you can have the perfect getaway tailored to your style and budget.
